Branding, Experience and Interface Design, Web Development and Product design
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Vipdistrict is a venture creating client-loyalty and employee-perks programs for the best companies in the world. I worked with them as their digital partner on different projects, from their own rebranding to the creation and design of different digital products in their catalog.
The idea behind the corporative site’s design was to showcase all the different business lines in a clear and appealing manner while maximizing for the creation of valuable leads. To achieve that, I mixed elements of their new corporative image with sales conversion enhancing features. I also ensured to integrate and differentiate each specific branch of the business.
The new branding mixes tech mockups and real and relatable images with graphic doddle elements that help represent and communicate the brand values
One of my main focus points during my partnership with vipdistrict was the conceptualization and design of different digital products to add to their employer’s loyalty-perks tech catalog
I also specifically designed a unique UX for each product, taking into account the business goals and the user’s needs
The workspace as a connection point
In every digital product that I conceptualized and designed I always considered the user’s needs first. I pursued the idea of the workspace (digital or real) as a social environment that can become a place of growth and empowerment for the employees
We created different products, from an employee carpooling platform to an internal social network for big companies and a goals-rewards platform with a gamification twist.
Another line of work that I performed during my partnership with vipdistrict, was the implementation of their employee’s perks digital platform in some of their clients.
A lot more than a Loyalty brand
Working with a brand like vipdistrict was a great learning journey. It really helped me understand different user types and it was an honor to play my part in the evolutionary process that the brand lived, starting from a loyalty and perks platform to becoming a digital hub that redefines the relationship between employees and businesses around the world.