UP green
Client
UP green
Focus
Experience and Interface Design, Art direction
Categories
UP green is a digital consultancy specializing in promoting the business development of companies that prioritize minimizing the impact on the environment of the economic activity they carry out. I helped them create a corporative website that shows their branding values and allows them to gain new potential clients. Also, I worked as their Art director for their own digital identity, creating the guidelines that will conduct their online communication.
One of the main focus points of the project was highlighting the environmental commitment and social value of the brand at the same time as the business possibilities and growing capability for the clients.
We understand the website as the cornerstone of the branding, and the entry point for the potential clients
During the wireframing process, we created a UX flow based on a rational path for the user, allowing them to discover for themselves how their business can grow.
An Agency that grows with their clients
Sustainable and eco-minded, but always with an eye on catching clients. The hole UX/UI was created in order to catch potential clients at different trigger points, and even the brand communication position as a facilitator and teacher is strategically confectioned to attract start-ups and businesses that want a digital push.
