Keep
Client
Keep, UP Green
Focus
Branding, Experience
and Interface Design
Categories
Keep is a Barcelona-based start-up that builds eco-friendly sustainable pre-made houses for their clients. Working in partnership with the agency UP Green, I helped create all the branding identity, from the logo and different visual elements to even making sure the UX of their website align with the brand values.
Trying to maximize the branding values I created a user-centered website, that empowers the user’s thought the customization possibilities and at the same time try to educate in sustainability and ecology
The UI elements and interactions provide different paths of navigation that create a unique experience for each user
We suggested creating a customization page that allows the users to create and play around with their future pre-made house.
Designing with responsibility
Being involved in the conception of a brand this heavily involved in environmental commitment and sustainability was a great learning process and an opportunity to re-adjust my preconceptions about user’s priorities
